Build your future with New Way Trucks!
New Way Trucks is a family-owned company spanning three generations. We combine family values with cutting-edge technology to deliver excellence in heavy manufacturing. We are a company with small-town values and a Global impact. New Way is the largest private refuse equipment manufacturer in North America with equipment operating in all 50 states, as well as Canada, Latin America, Asia, and beyond.
Currently we are seeking an Assistant Brand Manager to join our team and be an essential part of our marketing team. This person will
support the Marketing Director in the development and execution of brand strategies to drive growth, increase brand equity and promote brand awareness. This role involves brand and product promotions, event management, distributor communications management, marketing campaign execution and cross-functional collaboration.
Your Role in Our Mission:
- Assist in the development of brand positioning, messaging, and marketing plans to achieve overall business and marketing objectives.
- Collaborate with product management and engineering to update existing collateral and develop new marketing tools that enable the internal sales team and distributor network to consistently represent and promote brand objectives – including ideation, testing, and launch strategies.
- Help maintain and update multiple brand websites, including e-commerce parts platform, including assisting in web vendor management.
- Help plan and execute integrated marketing campaigns across various channels, primarily social media and digital tactics.
- Analyze performance metrics across social media, website and digital advertising tactics and prepare reports to track effectiveness and ROI of marketing campaigns and initiatives.
- Work closely with sales, product management, and distributor network to ensure alignment on brand initiatives.
- Assist in managing marketing spending, including tracking expenses and preparing reports.
To Perform this Job Successfully:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 3-5 years of experience in marketing, branding, communications, or related field.
- Familiarity with marketing software, CMS programs, social media platforms, and Microsoft Office Suite.
- Demonstrates excellent oral and written communication skills including effective listening skills.
- Strong attention to detail and the ability to multitask.
- Ability to work independently.
This job description describes the general nature and level of work expected of a person assigned to this position. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Employees may be required to perform any other job-related duties as requested by their supervisor.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
New Way Trucks
New Way®, a family-owned company, is a highly motivated team of talented individuals with an over 50-year commitment to innovation, quality, and customer satisfaction. With garbage trucks on routes throughout the United States and across the globe New Way has quickly become a dominant name in refuse truck manufacturing. New Way® is headquartered in Scranton, IA with manufacturing facilities in Scranton, IA, Carroll, IA and Booneville, MS. Please explore our open positions and apply today!
New Way Trucks is an equal opportunity employer and seeks diversity in its workforce. New Way Trucks recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
EOE Minorities/Females/Protected Veterans/Disabled.
Required Notice for Mississippi Job Applicants: Mississippi job applicants may be tested for the presence of alcohol, drugs or their metabolites. Any offers of employment are conditioned on the non-positive results of a drug/alcohol screening test. A copy of New Way Drug and Alcohol Testing Policy Notice to Employees and New Way Drug and Alcohol Testing Policy is available for applicants to read and review in New Way’s Human Resource Office.
Company Website: newwaytrucks.com
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